Preface, What is Small Business?, The Nature of Small Business, Failure and Success, The Successful Enterpreneur, Getting Into Small Business, Developing a Business Plan, Buying an Ongoing Small Business, Operating a Francise, Statrting a New Small Business, Start-Up Problems, Sources of Start-Up Capital, Determining Location and Layout, Selecting the Legal Form for an Organization, Managing Operations, Planning and Organizing, Staffing and Directing, Monitoring Performance, Marketing Goods and Services, Understanding the Market, Pricing and Advertising and Selling, Customer Credit, Finances and Inventory Control, Financial Statements and Record Keeping, Financial Analysis and Budgeting, Purchasing and Inventory Control, Current Issues in Small Business, Crime and Small Business, Computers in Small Business, Insurance Needs of Small Business, Legal Concerns of Small Business, Government Assistance to Small Business, Appendix: A Complete Business Plan, Glossary, Index.

Preface, What is Small Business?, The Nature of Small Business, Failure and Success, The Successful Enterpreneur, Getting Into Small Business, Developing a Business Plan, Buying an Ongoing Small Business, Operating a Francise, Statrting a New Small Business, Start-Up Problems, Sources of Start-Up Capital, Determining Location and Layout, Selecting the Legal Form for an Organization, Managing Operations, Planning and Organizing, Staffing and Directing, Monitoring Performance, Marketing Goods and Services, Understanding the Market, Pricing and Advertising and Selling, Customer Credit, Finances and Inventory Control, Financial Statements and Record Keeping, Financial Analysis and Budgeting, Purchasing and Inventory Control, Current Issues in Small Business, Crime and Small Business, Computers in Small Business, Insurance Needs of Small Business, Legal Concerns of Small Business, Government Assistance to Small Business, Appendix: A Complete Business Plan, Glossary, Index.