000			01879nam a22002417a 4500
005			20260109154757.0
006			a|||||r|||||||||||
008			s2023 caua b 001 0 eng d
020			_a9781071846650
040			_aGR-AtMCL _beng _dGR-AtMCL
100			_aAltstiel, Tom _910234
245	1	0	_aAdvertising creative : _bstrategy, copy, and design / _cTom Altstiel, TBA Marketing Group LLC, Jean Grow DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of Art and Design.
250			_a6th ed.
264		1	_aLos Angeles : _bSAGE, _c2023
300			_a358 p. : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
520			_aAdvertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age.
650		0	_aMarketing _99976
650		0	_aAdvertising _910150
650		0	_aBusiness _99977
942			_cBK
999			_c10027 _d10027