000			01647nam a22002177a 4500
005			20260115102321.0
008			s2023 |||||||| |||| 00| 0 eng d
020			_a9781529601978
040			_aGR-AtMCL _beng _dGR-AtMCL
100			_aYesiloglu, Sevil _910268
245	1	0	_aAdvertising : _btheory and practice in the digital age / _cSevil Yesiloglu, Joyce Costello.
250			_a1st ed.
264		1	_aThousand Oaks : _bSage Publications Ltd, _c2023
300			_a293 σ.; _b24 εκ.
520			_a"Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries"
650		0	_aAdvertising _910150
650		0	_aBusiness _99977
700			_aCostello, Joyce
942			_cBK
999			_c10049 _d10049