000			01251nam a22002177a 4500
005			20260122170601.0
006			a|||||r|||||||||||
008			s2025 cau 000 0 eng d
020			_a9781529795165
040			_aGR-AtMCL _beng _dGR-AtMCL
100			_aBeverland, Michael _910283
245	1	2	_aA very short, fairly interesting and reasonably cheap book about brand management / _cMichael Beverland, Pinar Cankurtaran.
264		1	_aThousand Oaks : _bSAGE Publishing, _c2025.
300			_a137 p.; _c20 cm
490	0		_aVery short, fairly interesting & cheap books
520			_aEach book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
650		0	_aBusiness _99977
650		0	_aBranding (Marketing) _910145
942			_cBK
999			_c10075 _d10075