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035 _a15446
020 _a803987463
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aThe Business of Europe / Managing Change
250 _a1st
260 _bSage Publications,
_c1991
300 _a244
520 _aThis book addresses the implications of 1992 and beyond, examining the forces likely to shape the European business environment of the 1990s and exploring the range of strategies available for managing competition and change. Acknowledgements, A Note on Who Did What, Introduction, Europe 1992: Issues and Implications, The European Brewing Industry, Retail Banking, Book Publishing, The Car Industry, European Developments in the 1990s: Managerial Views and Implications, Markets and Managers, Countries and Cultures and Constraints, Conclusions, Index.
700 1 _aCalori Roland
_91368
700 1 _aLawrence Peter
_9954
942 _cBK
999 _c1026
_d1026