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035 _a15447
020 _a75061711
040 _aGR-AtMCL
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_dGR-AtMCL
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245 1 _aMarketing Strategy
260 _bButterworth Heinemann,
_c1992
300 _a260
520 _aMarketing and Strategy are about relationships between people. Introduction, The Essential Groundwork, Developing Marketing Strategy, From Strategy to Tactics, Where Next, Index.
700 1 _aFifield Paul
_91369
942 _cBK
999 _c1027
_d1027