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035 _a15463
020 _a412636506
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aBusiness Research Projects / Second Edition
250 _a2nd
260 _bThomson,
_c1995
300 _a314
520 _aThis book provides a clear guide to planning and undertaking a business research project. Preface, Getting Started, Introduction, The Purpose and Objectives of a Project, Choosing a Topic, Standards of Assessment, Getting Organized for Takeoff, Key Issues in Depth, What is Research Anyway, The Role You're In, Reviewing and Using the Literature, A Guide to Empirical Work, Planning Empirical Work, Methods and Techniques, Semi-Structured and Open-Ended Techniques, Fully Structured Techniques, Further Techniques, Writing It Up, Bibliography, Glossary, Subject Index.
700 1 _aJankowicz A.D
_91388
942 _cBK
999 _c1042
_d1042