| 000 | 01050cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605163957.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15491 | ||
| 020 | _a131244884 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aTotal Global Strategy / Managing for Worldwide Competitive Advantage | |
| 260 |
_bPrentice Hall, _c1995 |
||
| 300 | _a266 | ||
| 520 | _aThis book offers managers and aspiring managers a systematic integration of many of the ideas surrounding global strategy. Preface, Understanding Global Strategy, Diagnosing Industry Globalization Potential, Building Global Market Participation, Designing Global Products and Services, Locating Global Activities, Creating Global Marketing, Making Global Competitive Moves, Building the Global Organization, Measuring Industry Drivers and Strategy Levers, Conducting a Global Strategy Analysis, Worksheets for Evaluating Core Strategy, Bibliography, Index. | ||
| 700 | 1 |
_aYip S. George _91426 |
|
| 942 | _cBK | ||
| 999 |
_c1070 _d1070 |
||