| 000 | 00907cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605163957.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15493 | ||
| 020 | _a30767482 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aPromotion Management & Marketing Communications / Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bThe Dryden Press, _c1993 |
||
| 300 | _a682 | ||
| 520 | _aIntroduction, Behavioral Foundations of Marketing Communications, Environmental Influences on Marketing Communications, Overview of the Promotion Management Process and Its Execution, Media Advertising, Sales Promotion, Integrating Media Advertising and Sales Promotion with Point-of-Purchase Communications and Direct Marketing and Public Relations, Personal Selling and Sales Management, Index. | ||
| 700 | 1 |
_aShimp Terence A _91429 |
|
| 942 | _cBK | ||
| 999 |
_c1072 _d1072 |
||