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035 _a15505
020 _a187055066
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aGetting the Message Across / A Guide to Directing Corporate Communications
250 _a1st
260 _bDirector Books,
_c1988
300 _a154
505 0 _aAcknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.
520 _aAcknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.
700 1 _aChurchill David
_91438
700 1 _aJennings Marie
_91439
942 _cBK
999 _c1081
_d1081