000			02102cam a22002294a 4500
005			20250605163958.0
008			250528s ||||||||||||||||||||||||d
035			_a15524
020			_a132015676
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aDesign and Marketing of New Products / Second Edition
250			_a2nd
260			_bPrentice Hall, _c1993
300			_a708
505	0		_aIntroduction to New-Product Development, New Product Strategies, Proactive New-Product Development, Market Definition and Entry Strategy, Idea Generation, An Overview of the Design Process, Customer Measurement - A Review, Perceptual Mapping: Identification of Strategic Benefits, Customer Needs and Perceptual Mapping: Methods and Procedures, Strategic Product Positioning and Customer Preferences, Benefit Segmentation and Product Positioning, Estimating Sales Potential: What-If Analyses, Designing for Quality, Integrated Design: Case Examples, Advertising and Product Testing, Pretest Market Forecasting, Test Marketing, Managing Through the Life Cycle, Organizing for Innovation, Customizing the New-Product Development Process, New-Product Development Revisited, Index.
520			_aIntroduction to New-Product Development, New Product Strategies, Proactive New-Product Development, Market Definition and Entry Strategy, Idea Generation, An Overview of the Design Process, Customer Measurement - A Review, Perceptual Mapping: Identification of Strategic Benefits, Customer Needs and Perceptual Mapping: Methods and Procedures, Strategic Product Positioning and Customer Preferences, Benefit Segmentation and Product Positioning, Estimating Sales Potential: What-If Analyses, Designing for Quality, Integrated Design: Case Examples, Advertising and Product Testing, Pretest Market Forecasting, Test Marketing, Managing Through the Life Cycle, Organizing for Innovation, Customizing the New-Product Development Process, New-Product Development Revisited, Index.
700	1		_aHauser John R _91469
700	1		_aUrban Glen L _91470
942			_cBK
999			_c1100 _d1100