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035 _a15630
020 _a1861521006
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Management / Awareness and Change: Third Edition
250 _a3rd
260 _bInternational Thomson Business Press,
_c1997
300 _a844
520 _aThe book has a fresh, attractive and clear page design, and includes learning objectives, mini-cases, boxed examples, key terms, summaries, checklists for revision, further reading, questions and research assignments. Preface, Acknowledgements, Strategic Management, Exploring Strategic Management, A Business Management Framework, Strategic Leadership and Decision Making, Culture and Values, Strategic Awareness, The Organizational Mission and Objectives, Strategic Success: How Are We Going?, Company Failure, Environmental and Resource Analysis: Synergy, The Business Environment, The Competitive Environment and Competitive Advantage, The Content of Competitive Strategies, Competitive Advantage Through Products and Processes and Service, Competitive Advantage Through People, Financial Strategy, Competitive Advantage and Information, The Content of Corporate Strategy, Planning and Creating Corporate Strategy, Strategic Alternatives and Market Entry Strategies, Issues in Strategic Growth, Issues in Strategic Consolidation and Recovery, Strategy Evaluation and Choice, Strategy Implementation and Change and Control, Corporate strategy and Corporate Management Style, Issues in Strategic Change Management.
700 1 _aThompson John L
_9614
942 _cBK
999 _c1198
_d1198