| 000 | 01262cam a22002294a 4500 | ||
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| 005 | 20250605164001.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15638 | ||
| 020 | _a71158006 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aInternational and Global Marketing / Concepts and Cases Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bIrwin Mcgraw-Hill, _c1997 |
||
| 300 | _a446 | ||
| 505 | 0 | _aIntroduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation. | |
| 520 | _aIntroduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation. | ||
| 700 | 1 |
_aGraham John L _9752 |
|
| 700 | 1 |
_aMeloan Taylor W _91599 |
|
| 942 | _cBK | ||
| 999 |
_c1203 _d1203 |
||