000			01607cam a22002054a 4500
005			20250605164002.0
008			250528s ||||||||||||||||||||||||d
035			_a15683
020			_a273617133
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBusiness Economics / Strategy and Applications
260			_bPitman Publishing, _c1998
300			_a602
520			_aAn economic textbook which explores the increasingly recognized links between business economics and strategy. Preface, Acknowledgements, Introduction, The Scope of Business Economics, The Organization and Its Environment, Business Objectives and Ethics and Corporate Governance, Alternative Models of the Organization, Demand and Revenue and Costs, Consumer Behavior, Demand and Elasticity, Estimating and Forecasting Demand, Determinants and Behavior of Costs, Marketing and Investment Decisions, Pricing Decisions, Pricing Practices, Non-Price Competition and the Marketing Mix, Investment Decisions and the Cost of Capital, Techniques for Decision Making under Conditions of Uncertainty and Risk, Economics and Corporate Strategy, Elements of Business Strategy, Analyzing the Structure of Competition, Competitive Weapons: Scale and Scope and Core Competences, Transaction Cost Economics, Deterrence and Reputation as Strategic Tools, Quality and the Economics of the Organization, Business Issues, Business Issues and the Environment, The Globalization of Business Activities, Index.
700	1		_aCook Mark _91652
700	1		_aFarquharson Corri _91653
942			_cBK
999			_c1245 _d1245