000			00895cam a22001934a 4500
005			20250605164004.0
008			250528s ||||||||||||||||||||||||d
035			_a15739
020			_a917253892
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Research / Qualitative Methods for the Marketing Professional
260			_bProbus Publishing Company, _c1988
300			_a238
520			_aThis extraordinary work focuses on the qualitative, intuitive approaches to market research and shows how they can be integrated with the more numbers-oriented methods to produce a fuller, richer understanding of the consumer. Preface, Setting the Stage, Integrating Research Techniques, Group Interviewing, Depth Interviewing, Projective Methods, Managing Qualitative Research, Index.
700	1		_aSeymour Daniel T _91708
942			_cBK
999			_c1294 _d1294