000			01443cam a22002294a 4500
005			20250605164004.0
008			250528s ||||||||||||||||||||||||d
035			_a15742
020			_a70387672
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aConsumer Behavior / Concepts and Applications
250			_a4th
260			_bMcgraw Hill Book Company, _c1993
300			_a790
505	0		_aPreface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
520			_aPreface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
700	1		_aDella Bita Albert J _91714
700	1		_aLoudon David L. _91715
942			_cBK
999			_c1297 _d1297