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035 _a15744
020 _a538844337
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aConsumer Behavior and Marketing Action / Fifth Edition
250 _a5th
260 _bSouth-Western Publishing Co,
_c1995
300 _a798
505 0 _aConsumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.
520 _aConsumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.
700 1 _aAssael Henry
_91716
942 _cBK
999 _c1299
_d1299