| 000 | 00841cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164004.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15745 | ||
| 020 | _a77076168 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aConsumer Behavior / Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bMcgraw Hill Book Company, _c1995 |
||
| 300 | _a404 | ||
| 520 | _aIntroduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index. | ||
| 700 | 1 |
_aChisnall Peter M _91717 |
|
| 942 | _cBK | ||
| 999 |
_c1300 _d1300 |
||