000			00909cam a22002174a 4500
005			20250605164004.0
008			250528s ||||||||||||||||||||||||d
035			_a15748
020			_a25622529
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aConsumer Behavior and Marketing Strategy
260			_bMcgraw Hill Publishing Company, _c1999
300			_a526
520			_aCognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.
700	1		_aGrunert Klaus G _91722
700	1		_aOlson Jerry C _91723
700	1		_aPeter Paul J _91724
942			_cBK
999			_c1303 _d1303