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035 _a15750
020 _a30767512
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aConsumer Behavior / Seventh Edition
250 _a7th
260 _bThe Dryden Press,
_c1993
300 _a888
520 _aThe most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.
700 1 _aBlackwell Roger D.
_91718
700 1 _aEngel James F
_91719
700 1 _aMiniard Paul W
_91720
942 _cBK
999 _c1305
_d1305