000			00910cam a22001934a 4500
005			20250605164004.0
008			250528s ||||||||||||||||||||||||d
035			_a15751
020			_a434923001
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBehavioral Aspects of Marketing / The Institute of Marketing
260			_bHeinemann Professional Publishing, _c1988
300			_a236
520			_aBehavioral Science is increasingly becoming recognized as a necessary part of marketer's skills. Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index.
700	1		_aWilliams Keith C _91725
942			_cBK
999			_c1306 _d1306