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035 _a15752
020 _a1861523866
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aThe Management of Sales & Customer Relations / Book of Readings
260 _bInternational Thomson Business Press,
_c1996
300 _a354
520 _aThe management of the relationship between the sales professional and the customer is of key strategic importance. Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index.
700 1 _aHartley Bob
_91726
700 1 _aStarkey Michael W
_91727
942 _cBK
999 _c1307
_d1307