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035 _a15753
020 _a256218951
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aConsumer Behavior / Building Marketing Strategy Seventh Edition
250 _a7th
260 _bIrwin Mcgraw-Hill,
_c1997
300 _a762
505 0 _aIntroduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.
520 _aIntroduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.
700 1 _aBest Roger J.
_91711
700 1 _aConey Kenneth A
_91712
700 1 _aHawkins Del I
_91713
942 _cBK
999 _c1308
_d1308