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035 _a15754
020 _a130812552
040 _aGR-AtMCL
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_dGR-AtMCL
_eAACR2
245 1 _aConsumer Behavior / Buying, Having, and Being Fourth Edition
250 _a4th
260 _bPrentice Hall,
_c1999
300 _a586
520 _aPreface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes.
700 1 _aSolomon Michael R
_91728
942 _cBK
999 _c1309
_d1309