| 000 | 00898cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164004.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15758 | ||
| 020 | _a133572455 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aGlobal Marketing Management / Fourth Edition | |
| 250 | _a4th | ||
| 260 |
_bPrentice Hall International, _c1989 |
||
| 300 | _a784 | ||
| 505 | 0 | _aPreface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index. | |
| 520 | _aPreface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index. | ||
| 700 | 1 |
_aKeegan Warren J _91736 |
|
| 942 | _cBK | ||
| 999 |
_c1313 _d1313 |
||