| 000 | 00910cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164004.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15759 | ||
| 020 | _a132971860 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aGlobal Marketing Management / Fifth Edition | |
| 250 | _a5th | ||
| 260 |
_bPrentice Hall International, _c1995 |
||
| 300 | _a828 | ||
| 505 | 0 | _aPreface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index. | |
| 520 | _aPreface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index. | ||
| 700 | 1 |
_aKeegan Warren J _91736 |
|
| 942 | _cBK | ||
| 999 |
_c1314 _d1314 |
||