000			01337cam a22002054a 4500
005			20250605164005.0
008			250528s ||||||||||||||||||||||||d
035			_a15760
020			_a77077660
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aTargeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
260			_bMcgraw Hill Book Company, _c1993
300			_a276
505	0		_aAcknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
520			_aAcknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
700	1		_aOzimek John _91737
942			_cBK
999			_c1315 _d1315