| 000 | 01106cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15762 | ||
| 020 | _a205141374 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aGlobal Marketing Management / A Strategic Perspective | |
| 250 | _a2nd | ||
| 260 |
_bAddison-Wesley Publishing Company, _c1993 |
||
| 300 | _a742 | ||
| 505 | 0 | _aPreface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index. | |
| 520 | _aPreface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index. | ||
| 700 | 1 |
_aToyne Brian _91740 |
|
| 700 | 1 |
_aWalters Peter G.P _91741 |
|
| 942 | _cBK | ||
| 999 |
_c1317 _d1317 |
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