| 000 | 00795cam a22002054a 4500 | ||
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| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15764 | ||
| 020 | _a201079968 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMultinational Marketing Management / Cases and Readings | |
| 260 | _c1988 | ||
| 300 | _a500 | ||
| 520 | _aThe contents of this book are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Designing Strategies for Multinational Competition, Multinational Marketing Programs, Organizing and Controlling Multinational Operations, Selected Bibliography. | ||
| 700 | 1 |
_aBuzzell Robert D _91743 |
|
| 700 | 1 |
_aQuelch John A _91744 |
|
| 942 | _cBK | ||
| 999 |
_c1319 _d1319 |
||