| 000 | 01059cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15765 | ||
| 020 | _a256259828 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aInternational Marketing / Tenth Edition | |
| 250 | _a10 | ||
| 260 |
_bIrwin Mcgraw-Hill, _c1999 |
||
| 300 | _a726 | ||
| 520 | _aAn Overview, The Cultural Environment of Global Markets, Cultural Dynamics in Assessing Global Markets, The International Legal Environment: Playing by the Rules, Assessing Global Market Opportunities, Emerging Markets, Developing Global Marketing Strategies, Creating Products for Consumers in Global Markets, International Distribution Systems, The Global Advertising and Promotion Effort, Implementing Global Marketing Strategies, Negotiating with International Customers and Partners and Regulators, Supplementary Material, Index. | ||
| 700 | 1 |
_aCateora Philip R _91173 |
|
| 700 | 1 |
_aGraham John L _9752 |
|
| 942 | _cBK | ||
| 999 |
_c1320 _d1320 |
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