| 000 | 01153cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15766 | ||
| 020 | _a1861524722 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aInternational Marketing Strategy / Analysis, Development and Implementation | |
| 250 | _a2nd | ||
| 260 |
_bInternational Thomson Business Press, _c1999 |
||
| 300 | _a572 | ||
| 520 | _aThis book sets out the context, techniques and strategies involved in successful international marketing. Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index. | ||
| 700 | 1 |
_aDoole Isobel _91745 |
|
| 700 | 1 |
_aLowe Robin _91746 |
|
| 942 | _cBK | ||
| 999 |
_c1321 _d1321 |
||