| 000 | 01806cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15767 | ||
| 020 | _a395710456 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aGlobal Marketing Strategies / Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bHoughton Mifflin Company, _c1995 |
||
| 300 | _a902 | ||
| 505 | 0 | _aIntroduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing. | |
| 520 | _aIntroduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing. | ||
| 700 | 1 |
_aHennessey David H _91747 |
|
| 700 | 1 |
_aJeannet Jean-Pierre _91748 |
|
| 942 | _cBK | ||
| 999 |
_c1322 _d1322 |
||