000			01068cam a22002054a 4500
005			20250605164005.0
008			250528s ||||||||||||||||||||||||d
035			_a15769
020			_a130735868
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Marketing Research
260			_bPrentice Hall, _c1983
300			_a342
520			_aManagers and Market researchers in multinational corporations are given direction in conducting research for international marketing decisions. Foreword, Preface, Marketing Research in the International Environment, Designing International Marketing Research, Secondary Data Sources, Uses of Secondary Data, Issues in Primary Data Collection, Non survey Data Collection Techniques, Survey Research: Instrument Design, Survey Research: Sampling and Data Collection Procedures, Multicounty Data Analysis, The International Marketing Information System, Appendices, Indices.
700	1		_aCraig Samuel C _91751
700	1		_aDouglas Susan P _91752
942			_cBK
999			_c1324 _d1324