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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Marketing Strategy / Contemporary Readings
250			_a1st
260			_bInternational Thomson Business Press, _c1997
300			_a400
520			_aThis book explores in depth the essential elements of marketing in the international context with detailed examples of strategies and techniques. Foreword, Preface, Acknowledgements, Analysis, Developing Global Products and Marketing Strategies: A construct and a Research Agenda, Multinational Market Portfolios in Global Strategy Development, Gathering and Interpreting Strategic Intelligence in Asia Pacific, Development, Towards a New Global Strategy, Export Market Expansion Strategy: Differences Between Market Concentration and Market Spreading, New Products: The Factors that drive success, Implementation, How to Address the Grey Market Treat Using Price Coordination, Ethics and the Challenge for International Marketing Managers, Index.
700	1		_aDoole Isobel _91745
700	1		_aLowe Robin _91746
942			_cBK
999			_c1325 _d1325