| 000 | 00969cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15771 | ||
| 020 | _a750604247 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aInternational Marketing / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bButterworth Heinemann, _c1993 |
||
| 300 | _a712 | ||
| 520 | _aThe ideal marketing book for the 1990s. International Marketing in a Global Economy, Identifying International Marketing Opportunities, Exporting and the Small Business, Monitoring the Effectiveness of Market Entry Strategies, Product Policy Decisions, Logistics and Marketing Channel Decisions, International Marketing Planning, International Marketing Control Systems, Marketing to Japan, Marketing to the Single European Market, Marketing in China, Case Studies, Index. | ||
| 700 | 1 |
_aPaliwoda Stanley _91753 |
|
| 942 | _cBK | ||
| 999 |
_c1326 _d1326 |
||