| 000 | 01566cam a22002414a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15772 | ||
| 020 | _a1861524560 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aInternational Marketing / A Global Perspective | |
| 250 | _a2nd | ||
| 260 |
_bInternational Thomson Business Press, _c1999 |
||
| 300 | _a988 | ||
| 505 | 0 | _aPreface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index. | |
| 520 | _aPreface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index. | ||
| 700 | 1 |
_aDahringer Lee _91754 |
|
| 700 | 1 |
_aLeihs Leluth _91755 |
|
| 700 | 1 |
_aMuhlbacher Hans _91756 |
|
| 942 | _cBK | ||
| 999 |
_c1327 _d1327 |
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