| 000 | 01201cam a22002174a 4500 | ||
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| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15773 | ||
| 020 | _a750622415 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aInternational Marketing / Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bButterworth Heinemann, _c1998 |
||
| 300 | _a524 | ||
| 520 | _aThe ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index. | ||
| 700 | 1 |
_aPaliwoda Stanley _91753 |
|
| 700 | 1 |
_aThomas Michael _91757 |
|
| 942 | _cBK | ||
| 999 |
_c1328 _d1328 |
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