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| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15776 | ||
| 020 | _a324014910 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aInternational Dimensions of Marketing | |
| 260 |
_bSouth-Western Publishing Co, _c1999 |
||
| 300 | _a212 | ||
| 520 | _aThis book describes the Marketing Mix from an International Perspective. Marketing and International Marketing, The Environment of International Marketing, Foreign Consumers and Foreign Markets, International Marketing Research, Product Strategies for World Markets, International Distribution Decisions, International Dimensions of Pricing, International Dimensions of Promotion, Listing. | ||
| 700 | 1 |
_aRussow Lioyd _91761 |
|
| 700 | 1 |
_aTerpstra Vern _91750 |
|
| 942 | _cBK | ||
| 999 |
_c1331 _d1331 |
||