000			01642cam a22002294a 4500
005			20250605164005.0
008			250528s ||||||||||||||||||||||||d
035			_a15778
020			_a30970539
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Marketing / Sixth Edition
250			_a6th
260			_bThe Dryden Press, _c1994
300			_a726
505	0		_aThe International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
520			_aThe International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
700	1		_aSarathy Ravi _91749
700	1		_aTerpstra Vern _91750
942			_cBK
999			_c1333 _d1333