000			01618cam a22002054a 4500
005			20250605164005.0
008			250528s ||||||||||||||||||||||||d
035			_a15782
020			_a23888709
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPersonal Selling
260			_bMacmillan Publishing Company, _c1990
300			_a476
505	0		_aPersonal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index.
520			_aPersonal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index.
700	1		_aO'Connor Patrick J _91764
942			_cBK
999			_c1336 _d1336