000			01363cam a22002294a 4500
005			20250605164005.0
008			250528s ||||||||||||||||||||||||d
035			_a15786
020			_a273657917
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPrinciples of Marketing / Third Edition
250			_a3rd
260			_bPrentice Hall, _c2003
300			_a1134
505	0		_aMarketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index.
520			_aMarketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index.
700	1		_aBrassington Frances _91768
700	1		_aPettitt Stephen _91769
942			_cBK
999			_c1339 _d1339