| 000 | 00870cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15787 | ||
| 020 | _a70841594 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aRetail Marketing | |
| 260 |
_bMcgraw Hill Publishing Company, _c1990 |
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| 300 | _a362 | ||
| 520 | _aThis book adopts an analytical approach to the functions and problems of retail marketing management. Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index. | ||
| 700 | 1 |
_aMccoldrick Petrer J _91770 |
|
| 942 | _cBK | ||
| 999 |
_c1340 _d1340 |
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