| 000 | 00819cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164005.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15790 | ||
| 020 | _a77075676 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aCompetitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers | |
| 260 |
_bMcgraw Hill Book Company, _c1991 |
||
| 300 | _a236 | ||
| 520 | _aA practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index. | ||
| 700 | 1 |
_aCollins Andrew _91774 |
|
| 942 | _cBK | ||
| 999 |
_c1343 _d1343 |
||