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035 _a15799
020 _a130807400
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aExploring Corporate Strategy / Text and Cases: Fifth Edition
250 _a5th
260 _bPrentice Hall Europe,
_c1999
300 _a974
520 _aThis book remains the essential tool of Strategy Teaching. Introduction, Introducing Strategy, The Strategic Position, The Environment, Strategic Capability, Expectations and Purposes, Coping with Complexity: ''The Business Idea'', Strategic Choices, Business - Level Strategy, Corporate - Level and International Strategy, Directions and Methods on Development, Strategy Selection, Organizing for Success, Enabling Success, Managing Strategic Change, Strategy into Action, How Strategy Develops, Understanding Strategy Development, Strategy Development in Organizations.
700 1 _aJohnson Gerry
_91786
700 1 _aScholes Kevan
_91787
700 1 _aWhittington Richard
_91788
942 _cBK
999 _c1351
_d1351