000			01716cam a22002174a 4500
005			20250605164010.0
008			250528s ||||||||||||||||||||||||d
035			_a15923
020			_a138510490
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Market Planning / Problems and Analytical Approaches
260			_bPrentice Hall, _c1979
300			_a530
505	0		_aAnalytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text.
520			_aAnalytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text.
700	1		_aAbell F. Derek _91953
700	1		_aHammond S. John _91954
942			_cBK
999			_c1471 _d1471