| 000 | 00952cam a22002054a 4500 | ||
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| 005 | 20250605164010.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15928 | ||
| 020 | _a4990374 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Marketing / Cases, Concepts and Challenges | |
| 260 |
_bPrentice Hall, _c1996 |
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| 300 | _a294 | ||
| 520 | _aThis case book encourages readers to develop a 'strategic mindset' towards the development of marketing programs. Acknowledgements, Introduction, Strategic Marketing: Concepts and Processes and Challenges, The Strategic Marketing Planning Process, Case Studies, Banking on a Winning Strategy, Care Net, Carlsberg Ice Beer, Roses Grow an You, Benetton - Feeling Off Color, Bearing the Brunt, Philips Electrical Kettles, Epilogue, Bibliography. | ||
| 700 | 1 |
_aAtkinson John _91960 |
|
| 700 | 1 |
_aWilson Ian _91961 |
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| 942 | _cBK | ||
| 999 |
_c1475 _d1475 |
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