000			01108cam a22002054a 4500
005			20250605164010.0
008			250528s ||||||||||||||||||||||||d
035			_a15932
020			_a749425849
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCommonsense Direct Marketing / Revised Third Edition
250			_a3rd
260			_bKogan Page Limited, _c1998
300			_a372
520			_aThis book is mandatory reading for all sales and marketing managers and advertising executives. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More flexible Approach, Your Greatest Asset, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future: Full Circle, Index.
700	1		_aBird Drayton _91964
942			_cBK
999			_c1479 _d1479