000			01284cam a22002054a 4500
005			20250605164010.0
008			250528s ||||||||||||||||||||||||d
035			_a15933
020			_a749431210
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCommonsense Direct Marketing / Fourth Edition
250			_a4th
260			_bKogan Page Limited, _c2000
300			_a388
520			_aThis book is mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More Flexible Approach, Made for Direct Marketing: The Internet, Your Greatest Asset, Where Ideas Come From and How to Express Them Persuasively, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future of Marketing: Ten Predictions and a Health Warning, Index.
700	1		_aBird Drayton _91964
942			_cBK
999			_c1480 _d1480