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035 _a15934
020 _a256226326
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aMarketing Management / A Strategic Approach with a Global Orientation
250 _a3rd
260 _bIrwin Mcgraw-Hill,
_c1998
300 _a552
505 0 _aAn Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.
520 _aAn Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.
700 1 _aBoyd W. Harper Jr
_91965
700 1 _aLarreche Jean-Claude
_91966
700 1 _aWalker C. Orville Jr
_91967
942 _cBK
999 _c1481
_d1481