| 000 | 01111cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164010.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15937 | ||
| 020 | _a1861525079 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Communication Classics / An International Collection of Classic and Contemporary Papers | |
| 260 |
_bThomson Learning, _c2000 |
||
| 300 | _a524 | ||
| 520 | _aThis book covers a spectrum of key areas and includes articles on advertising, sales promotion, direct marketing, electronic media publishing, public relations, publicity, personal selling and leading-edge work in integrated marketing communications. Acknowledgements, Introduction, Towards Integrated Marketing Communications, Advertising and Creativity and Effectiveness, Advertising and media Channel Management, Direct Marketing, Electronic Media, Public Relations and Publicity and Crisis Management, Sales Promotion, Personal Selling, Index. | ||
| 700 | 1 |
_aArnott David _91971 |
|
| 700 | 1 |
_aFitzgerald Maureen _91972 |
|
| 942 | _cBK | ||
| 999 |
_c1484 _d1484 |
||